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Does This Look Like Health Food?
Perhaps nothing illustrates the debate over marketing food to kids better than the current ad campaign for the revamped, healthier Happy Meal from McDonald’s.
An animated TV spot targeting children 8 to 11 from
Leo Burnett
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hits all the hot spots of the obesity uproar. In the ad, a kid named Ferris teaches his pet goat to eat a better diet of fruit and dairy, aided by a ca...
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Summary
Perhaps nothing illustrates the debate over marketing food to kids better than the current ad campaign for the revamped, healthier Happy Meal from McDonald’s.
TheMediaBriefing Social