The Hard Sell: McCain Chip Perfection

"If Steven Spielberg Loading... taught us anything it's that if you give kitchen appliances eyes and emotive squeaks, our collective hearts will melt …"If its new 40-second fly-on-the-wall documentary is anything to go by, there are certainly no suicide nets at the McCain factory. In fact, its quality control department sits in the earthy environs of a country house in the rolling fields of Pleasantville....
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Summary

"If Steven Spielberg taught us anything it's that if you give kitchen appliances eyes and emotive squeaks, our collective hearts will melt …".

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