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Another Look At Ad Exchanges
In a recent article, Ari Rosenberg outlined some reasons why an ad exchange may not be of value to a premium publisher. The points were accurate and well-reasoned. They did not, however, cover all the
potential opportunities that exchanges offer. Read more
Summary
In a recent article, Ari Rosenberg outlined some reasons why an ad exchange may not be of value to a premium publisher. The points were accurate and well-reasoned. They did not, however, cover all the potential opportunities that exchanges offer. As a counterpoint, here are some concepts that may provide value from a premium publisher standpoint.
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