Staggered Sponsored Tweet Campaigns Ruled OK

Robert Andrews @ PaidContent - on 7/3/12
A controversial Twitter Loading... marketing campaign that used celebrities, not Promoted Tweets, to advertise chocolate did not cross a line, the UK’s advertising watchdog has ruled. In January, model Katie Price Loading... , cricketer Ian Botham Loading... , boxer Amir Khan, singer Cher Lloyd and soccer play Rio Ferdinand tweeted a series of five sponsored messages and photographs of them eating Mars’ Snickers Loading... bar. Only the...
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Summary

A controversial Twitter marketing campaign that used celebrities, not Promoted Tweets, to advertise chocolate did not cross a line, the UK’s advertising watchdog has ruled.

Mentioned Topics

Advertising Standards Authority, Snickers, Twitter, Katie Price, Ian Botham

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