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Using Social Media to Bring Korean Pop Music to the West
Neither Ms. Augustin nor Ms. Aguirre is a native Korean speaker, but that did not stop them, along with about 40 other aspiring singers from 16 countries, from making it to the finals in December of the K-Pop World Festival competition in the South Korean town of Changwon, where they belted out Korean lyrics in front of screaming crowds packed into a stadium. Read more
Summary
YouTube, Facebook and Twitter have made it easier for South Korean pop music bands to reach audiences in the West, and fans are using the same social networks to proclaim their devotion.
TheMediaBriefing Social