'People' Magazine Rolls Out the Red Carpet

Adweek.com - on 23/2/12
This Sunday night, millions of viewers will tune into the Academy Award Loading... s to find out who takes home film’s top honors—and see who makes the “Best Dressed” lists. To capitalize on the red carpet obsession, the People franchise is rolling out e-commerce and social media initiatives to put readers in the middle of the sartorial whirlwind that is the Oscars. “Red car...
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Summary

This Sunday night, millions of viewers will tune into the Academy Awards to find out who takes home film’s top honors—and see who makes the “Best Dressed” lists. To capitalize on the red carpet obsession, the People franchiseis rolling out e-commerce and social media initiatives to put readers in the middle of the sartorial whirlwind that is the Oscars.

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