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Miracle Whip Unveils Storytelling Campaign
You say you hate
Miracle Whip
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, but have you tried it?
That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week, features TV ads that use angry mobs from the 17th century to skewer those with pre-conceived notions about the brand. Read more
Summary
That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week, features TV ads that use angry mobs from the 17th century to skewer those with pre-conceived notions about the brand. The tagline is “Keep an open mouth.
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