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CBS And Turner Flip The Pay Switch On For March Madness Mobile Streaming
Streaming March Madness tournament games next month won’t be as free and easy as it was last year, with broadcast partners
CBS
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(NYSE: CBS) and
Turner
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announcing a tiered plan featuring an authenticated pay wall for personal-computer viewing and a $3. 99 premium charge for all mobile access.
Last year’s free-to-view March Madness on Demand was wildly popular for CBS and Turner, which in 2010 t...
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Summary
Streaming March Madness tournament games next month won’t be as free and easy as it was last year, with broadcast partners CBS (NYSE: CBS) and Turner announcing a tiered plan featuring an authenticated pay wall for personal-computer viewing and a $3. 99 premium charge for all mobile access.
Mentioned Topics
NYSE, iPad, CBS, Turner Broadcasting System, iPhone, Paywall, Time Warner Cable, Time Warner, Richard GrenvilleResources for this article
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