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Social Network Ads: LinkedIn Falls Behind Twitter; Facebook Biggest Of All
It remains to be seen whether all social networks can be profitable on advertising alone—and crucially what formats will work best alongside people’s communications with each other—but for now we are at least seeing some big growth in the space. In 2011,
Twitter
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’s advertising revenues grew 233 percent, and
LinkedIn
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’s sales were up 95 percent, and both are set to see more growth in the y...
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Summary
It remains to be seen whether all social networks can be profitable on advertising alone—and crucially what formats will work best alongside people’s communications with each other—but for now we are at least seeing some big growth in the space. In 2011, Twitter’s advertising revenues grew 233 percent, and LinkedIn’s sales were up 95 percent, and both are set to see more growth in the years ahead.
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