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Let’s Get…the importance of bridging physical and digital
2012 is going to be the year when smart brand marketing truly embraces the power of converging digital and physical activity.
The ‘internet of things’ is becoming an increasingly common part of our life; everyday products now have web connectivity, shopping experiences are getting social media components built in and anything other than a smart phone now looks distinctly archai...
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Summary
2012 is going to be the year when smart brand marketing truly embraces the power of converging digital and physical activity.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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