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Perspective: Rough Road Ahead
Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their latest breakthroughs to the buying public. This tactic works great—until the specs get too tedious. Then it’s probably time to try a different tack. Read more
Summary
Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their latest breakthroughs to the buying public. This tactic works great—until the specs get too tedious. Then it’s probably time to try a different tack. It’s hard to find better proof of that than the two ads here.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
- Journalism, Media and Technology Predictions 2012, by Nic Newman Where is media and technology headed in 2012? Nic Newman's annual assessment of the changing landscape is a must-read guide to the trends that matter.
- The Best of TheMediaBriefing.com July - December 2011 Catch up on some of the best writing on TheMediaBriefing.com in last half of 2011 with our free ebook.
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