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Jesse Noyes: Brand Journalist or Brand Reporter?
Jesse Noyes
For the past week or so, in the wake of Paul Conley’s skeptical assessment, I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalist...
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Summary
For the past week or so, in the wake of Paul Conley’s skeptical assessment, I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values.
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