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Facebook – The marketer’s conundrum
Despite its near ubiquity for many European and US consumers,
Facebook
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remains something of a puzzle for some marketers. With 600m+ users it is very obviously a place where we must be but it’s also an environment with a very specific and non commercial purpose from a user’s point of view. Never the twain? Read more
Summary
Despite its near ubiquity for many European and US consumers, Facebook remains something of a puzzle for some marketers. With 600m+ users it is very obviously a place where we must be but it’s also an environment with a very specific and non commercial purpose from a user’s point of view.
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