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Is Consolidation In Mobile Ads Overrated? Madvertise Raises $10 Million
We have seen some evidence of consolidation in mobile advertising, but if anything, there seem to be even more signs of investors looking to build up independent outfits: among the latest, the mobile ad network madvertise has announced a second round of funding worth $10 million.
The funding comes from new investor Blumberg Capital, who is joining ongoing investor Earlybird.
While some ad net...
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Summary
We have seen some evidence of consolidation in mobile advertising, but if anything, there seem to be even more signs of investors looking to build up independent outfits: among the latest, the mobile ad network madvertise has announced a second round of funding worth $10 million.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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