Hearst Poaches Meredith Sales Executive

Adweek.com - on 3/10/11
Hearst has raided Meredith's magazine unit for a senior integrated sales executive, Maureen Polo. At Hearst, Polo will help build out its marketing services business, which kicked off with the $325 million acquisition of digital agency iCrossing last year. Polo was named marketing services business development director of Hearst Integrated Media and iCrossing, a new positio...
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Summary

Hearst has raided Meredith's magazine unit for a senior integrated sales executive, Maureen Polo.

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