British Airways to launch biggest ad campaign in 11 years

MediaGuardian - Television - on 20/9/11
Airline's £20m marketing push will feature 13 members of staff months after resolving cabin crew dispute British Airways Loading... is to launch its biggest ad campaign in 11 years with a £20m push using staff to promote the virtues of the airline – months after finally resolving an acrimonious dispute with cabin crew. The TV element of the ad campaign, which will debut on the British Airways Facebook Loading... pag...
Read more

Newsletter Subscriptions

If you liked this article you can sign up to receive free weekly newsletters from the site by clicking here

Summary

Airline's £20m marketing push will feature 13 members of staff months after resolving cabin crew dispute.

Mentioned Topics

British Airways, The Guardian, Guardian Media Group, Television advertisement, Facebook, Alfred Hitchcock, Henry Smith Williams, Jerry Hall, Twitter

Share

TheMediaBriefing Newsletters

Get the best of TheMediaBriefing delivered straight to your inbox.

You might also enjoy...

TheMediaBriefing Social

Related Articles

Resources for this article