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Coupon site provides excellent opportunity for consumer, advertiser engagement
30 August 2011 · By Kathleen Coleman
The popularity of — and for many, the necessity in — couponing recently presented a unique “low-hanging fruit” opportunity for
The Spokesman-Review
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, and likely for many other newspapers.
At least twice a week, The Spokesman-Review is fat with grocers’ coupons (Wednesdays) and manufacturers’ coupons (Sundays)...
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Summary
The popularity of — and for many, the necessity in — couponing recently presented a unique “low-hanging fruit” opportunity for The Spokesman-Review, and likely for many other newspapers.
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