HBO Looks To Extend App Success To Cinemax With MAX Go

Ingrid Lunden @ PaidContent - on 13/8/11
When Time Warner Loading... (NYSE: TWX) released its quarterly earnings last week, the company boasted that its HBO Loading... app, HBO Go, was pulling in the crowds as a very healthy rate: four million downloads since launching in May, with 85 percent of those users now watching more HBO than before and reporting higher satisfaction levels. Now it’s hoping to work a bit of that app magic on its other pay-TV brand C...
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Summary

When Time Warner (NYSE: TWX) released its quarterly earnings last week, the company boasted that its HBO app, HBO Go, was pulling in the crowds as a very healthy rate: four million downloads since launching in May, with 85 percent of those users now watching more HBO than before and reporting higher satisfaction levels.

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