The Hard Sell: Coca-Cola

'What is this? A trailer for the latest Shane Meadows Loading... grit-fest? 'In case the EastEnders Loading... writing team haven't already informed you, London 2012 is in search of "real" people to carry the Olympic torch. Read more

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Summary

In case the EastEnders writing team haven't already informed you, London 2012 is in search of "real" people to carry the Olympic torch. Y'know, pillars of the community like Billy "I ain't too proud to beg" Mitchell. All the multinationals are on-board and Coca-Cola is particularly excited, being on the hunt for "extraordinary people with a burning passion".

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