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Naomi Troni: The Social Currency Mint
Viral marketing
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and buzz can do a lot of the legwork to get people around the world interested in a brand or company, but there has to be more. There has to be a transformational idea that changes a brand's business strategy. At
Euro RSCG
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, we do that with Creative Business Ideas (visualize a Venn diagram with creativity and effectiveness as the two overlapping circles; in the middle lies the Cre...
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Summary
Viral marketing and buzz can do a lot of the legwork to get people around the world interested in a brand or company, but there has to be more. There has to be a transformational idea that changes a brand's business strategy. At Euro RSCG, we do that with Creative Business Ideas (visualize a Venn diagram with creativity and effectiveness as the two overlapping circles; in the middle lies the Creative Business Idea).
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