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How can the Observer attract former News of the World readers?
The
News of the World
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's closure leaves 2 million readers without a Sunday newspaper. What cosmetic changes could the Observer make to attract them? For the first time in 167 years, apart from a handful of occasions caused by wars or strikes or differing policies over whether publishing on Christmas Day is worth the fag, today's Observer has hit the newsagents unaccompanied by a News of the World....
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Summary
The News of the World's closure leaves 2 million readers without a Sunday newspaper. What cosmetic changes could the Observer make to attract them?.
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