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Behavioral Targeter AlmondNet Spins Off Data Division
With the the use of real-time bidding and “data management platforms” becoming more mainstream among advertisers, veteran behavioral targeter AlmondNet will try to be better capitalize on the changing nature of media buying by spinning-off of its data division into a stand-alone company called Datonics. At launch, Datonics has deals with DSP and DMP providers interclick and Turn.
The move to...
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Summary
With the the use of real-time bidding and “data management platforms” becoming more mainstream among advertisers, veteran behavioral targeter AlmondNet will try to be better capitalize on the changing nature of media buying by spinning-off of its data division into a stand-alone company called Datonics. At launch, Datonics has deals with DSP and DMP providers interclick and Turn.
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