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PIB: Magazine Ad Pages Rise A Bit, As Food Category Starts To Stumble
By and large, consumer magazine ad pages have been trending pretty well the past year, ekeing out slim gains amid advertisers’ continued migration from print to digital. But as the latest Publishers Information Bureau figures for Q2 indicate, the gains continue to be slow, while food-related titles, a category that had been growing even during the recession, appears to be trending downward.
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Summary
By and large, consumer magazine ad pages have been trending pretty well the past year, ekeing out slim gains amid advertisers’ continued migration from print to digital. But as the latest Publishers Information Bureau figures for Q2 indicate, the gains continue to be slow, while food-related titles, a category that had been growing even during the recession, appears to be trending downward.
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