Advertising: Impulse Buying on TV Enters an Even Faster Phase

“Because we come from the world of video and TV, who better than us? ” asked Kevin Harrington, founder of a direct response marketing company, TVGoods. Mr. Read more

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Summary

Cellphones and remote controls can be used to buy products from a television set, while daily promotional Web videos are promoting immediate online sales.

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Mobile phone, Hulk Hogan, Facebook

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