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Energy company responds to negative story through Twitter
Andrew Phelps
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of the Nieman Journalism Lab writes about how
Chesapeake Energy
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is using
Twitter
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to respond to a New York Times article that quotes from company emails to suggest Chesapeake executives are overstating productivity and profitability.
Phelps writes, “Chesapeake PR responded swiftly and strongly, but with a novel social media tactic: The company bought Promoted Tweets on search terms...
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Summary
Andrew Phelps of the Nieman Journalism Lab writes about how Chesapeake Energy is using Twitter to respond to a New York Times article that quotes from company emails to suggest Chesapeake executives are overstating productivity and profitability.
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