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Ford Motor courts bloggers
Josh Cable of IndustryWeek writes about a recent conference that Ford Motor Co. held for journalists included a number of unusual bloggers.
Cable writes, “For three days, Ford executives, engineers and communications staffers rubbed elbows with a ragtag group of self-proclaimed ‘social media geeks’ from all walks of life, armed with iPhones, iPads,
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s, BlackBerrys and Droids. Read more
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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