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Bloomberg TV on Hunt for Audience
Bloomberg Television
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has been rapidly growing in the last few years, expanding its coverage, doubling its marketing team, and, just last week, announcing the appointment of
ABC News
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Digital’s Andrew Morse as its new U. S. head. Read more
Summary
Bloomberg Television has been rapidly growing in the last few years, expanding its coverage, doubling its marketing team, and,just last week, announcing the appointment of ABC News Digital’s Andrew Morse as its new U. S. head. Now, the channel is launching a major marketing campaign to expand its own viewer base—and hopefully steal some of CNBC’s.
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