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Twitter Working On Self-Service Ads, Which Make Facebook And Google Billions (GOOG)
Twitter
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is planning on offering a self-serve ad buying solution for smaller advertisers later this year, the company's president of global revenue told
Mashable
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.
Right now, Twitter sells ads directly to the biggest advertisers, which is fine, but a big part of the revenue of the web's advertising giants, especially
Google
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and
Yahoo
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, comes from automated ad buying.
This allows small businesses an...
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Summary
Twitter is planning on offering a self-serve ad buying solution for smaller advertisers later this year, the company's president of global revenue told Mashable.
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