Here's A Tough Job: "Consumer Demand Generation" For Windows Phone (MSFT)

Microsoft Loading... has done a fine job building its Windows Phone 7 Loading... platform -- the hard part now is getting people to care. Credit to Microsoft for recognizing the problem: last week, the company posted a job opening for a Senior Manager of "Consumer Demand Generation" for Windows Phone. Duties will include planning "offers, promotions, events, and experiential marketing," and making sure the marketing ...
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Summary

Microsoft has done a fine job building its Windows Phone 7 platform -- the hard part now is getting people to care.

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