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Surprise theme from New York World Congress: culture trumps strategy
22 May 2011 · By Earl J. Wilkinson
The transformative theme that emerged from last week's INMA World Congress in New York is
that culture change trumps strategy for news publishers trying to turn the corner in their transition to becoming multi-media companies.
Confront the culture, and good things happen. Read more
Summary
The transformative theme that emerged from last week's INMA World Congress in New York is that culture change trumps strategy for news publishers trying to turn the corner in their transition to becoming multi-media companies.
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