Upfront Update: The Game, The Game and at BET, Fiction Beyond the Game - Simon Applebaum

MediaBizBloggers - on 2/5/11
Reality series premieres dominated BET Networks' Upfront showcase last April, in line with the release of the company's landmark research over what African-Americans really think about their culture and media habits. Towards the end, the mothership BET channel disclosed a potentially transformative scripted tidbit: producing new episodes of The Game, a year after its cancellation by The CW. Read more

Newsletter Subscriptions

If you liked this article you can sign up to receive free weekly newsletters from the site by clicking here

Summary

Reality series premieres dominated BET Networks' Upfront showcase last April, in line with the release of the company's landmark research over what African-Americans really think about their culture and media habits. Towards the end, the mothership BET channel disclosed a potentially transformative scripted tidbit: producing new episodes of The Game, a year after its cancellation by The CW.

Share

TheMediaBriefing Newsletters

Get the best of TheMediaBriefing delivered straight to your inbox.

You might also enjoy...

Resources for this article