PopCap Buys Social Games Startup ZipZapPlay

Joseph Tartakoff @ paidContent.org - on 29/4/11
PopCap Games Loading... , which is best known for casual games like Bejeweled but has been launching some very successful Facebook Loading... titles, has bought up social game startup ZipZapPlay, which is behind Baking Life, which has more than 2. 2 million active monthly users on the social network. PopCap says the acquisition “positions itself for ...
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Summary

PopCap Games, which is best known for casual games like Bejeweled but has been launching some very successful Facebook titles, has bought up social game startup ZipZapPlay, which is behind Baking Life, which has more than 2. 2 million active monthly users on the social network. PopCap says the acquisition “positions itself for further growth and continued success in one of the hottest digital games categories” and that it expects that ZipZapPlay, which will operate independently, will develop as many as five Facebook games this year.

Mentioned Topics

Social network, Facebook, PopCap Games

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