Online advertising spend tops £4bn after 12.8% rise

Spending on online advertising has topped £4 billion for the first time in the UK, as advertisers spend £1 in every £4 online, according to new research. The findings, published today by the Internet Advertising Loading... Bureau (IAB) and accountancy firm PricewaterhouseCoopers, showed that online advertising grew by 12. 8 per cent, from £3. Read more

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Summary

Spending on online advertising has topped £4 billion for the first time in the UK, as advertisers spend £1 in every £4 online, according to new research.

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