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What future for product placement?
As product placement becomes allowed on British television, industry experts assess its potential valueThree years ago, when he was culture secretary, Andy Burnham railed against product placement, arguing that it would "contaminate" television and British programming would put its reputation "up for sale". How times change. From today, broadcasters have the green light to charge brands to appea...
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Summary
Three years ago, when he was culture secretary, Andy Burnham railed against product placement, arguing that it would "contaminate" television and British programming would put its reputation "up for sale". How times change. From today, broadcasters have the green light to charge brands to appear in top-rating shows.
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