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Advertising: Super Bowl Comeback on Wheels Signals Optimism
That is because the automotive industry could be buying the most commercial time of any advertiser category during the game, vying with beverages and movies for the top spot. There may be as many as nine car brands peddling their wares during what is typically the most-watched television program of the year, from economy makes like Chevrolet, Hyundai and Kia to luxury marques like BMW and Merced...
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Summary
More carmakers, in a sign that the economy is recovering, are buying commercial time for ads that will run during the big game on Feb. 6.
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