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Jeep targets snowed-in consumers with latest campaign
Jeep
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: rolls out cold-weather-themed ads in run-up to ChristmasThe print and digital ads, running until 22 December, promote the
Chrysler
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-owned SUV marque's Compact Jeep Patriot. Print executions play on the poor weather, carrying the line: "Oh hello snow: I'd been hoping you'd stop by'. A digital push, by contextual advertising agency Vibrant, will target consumers with messages dependent on the...
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Summary
Jeep is launching its biggest UK marketing campaign of the year to target drivers frustrated by the cold weather.
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