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Freeze drives shoppers online
"Both food and non-food are increasing online for the foreseeable future, and there was a 41% increase in online sales last week, due to the Christmas shop at Waitrose. " The freeze will enhance the "internet Christmas" effect, which has seen consumers opting to shop online in increasing numbers. Retailer John Lewis backs up the claims, with last week's in-store sales 8. Read more
Summary
Severe weather conditions are driving consumers away from the high street, with sharp increases for online retailers over the past week.
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