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The Mobile Consumer Magazine Market - An Early 360 View
The iPad, like smartphones before it, is creating an entirely new way for consumers to seek and use content. On average, consumer magazine publishers are behind other segments of the publishing and information industry in terms of percentage of revenue from digital sources, but they suddenly face an opportunity to bring new digital experiences to readers. While it's still early days, this report...
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Summary
The iPad, like smartphones before it, is creating an entirely new way for consumers to seek and use content. On average, consumer magazine publishers are behind other segments of the publishing and information industry in terms of percentage of revenue from digital sources, but they suddenly face an opportunity to bring new digital experiences to readers.
Resources for this article
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
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