Channel 4 launches Paralympics push

Tara Conlan @ MediaGuardian - on 9/8/10
Broadcaster to start build-up to live coverage of 2012 games with new shows and search for disabled on-screen talent Channel 4 Loading... is aiming to make household names out of disabled sports stars such as nine-times gold-medal-winning equestrian Lee Pearson Loading... in the run-up to the the London 2012 Paralympic Games. And the channel is launching a 500,000 search for British disabled talent to act as commentator...
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Summary

Broadcaster to start build-up to live coverage of 2012 games with new shows and search for disabled on-screen talent.

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