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ESPN Heated or Chilled by LeBron 'Decision'?
-By Mike Shields
mw/photos/stylus/145022-Lebron
James
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M. jpgLeBron James
ESPN
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turned over its programming schedule, not to mention its ad
sales department, to LeBron James on July 8. The move to air The
Decision--an hour-long special at 9 p. Read more
Summary
ESPN turned over its programming schedule, not to mention its ad sales department, to LeBron James on July 8. The move to air The Decision—an hour-long special at 9 p. m. during which James picked his future NBA team (the Miami Heat)—paid off in buzz and ratings (a 7. 3 in the overnights, the largest non-NFL stat this year), but not necessarily financially.
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