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Profiles in Integrated Sales
Advertisers these days are pushing marketing that has a transactional goal at the end of the campaign. These programs are data intensive and reflect the need to make sales happen now rather than building awareness with a branding effort. Yet, through smartly executed integrated sales packages, publishers are able to support the data and transactional-intensive needs of marketers while including ...
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Summary
Advertisers these days are pushing marketing that has a transactional goal at the end of the campaign. These programs are data intensive and reflect the need to make sales happen now rather than building awareness with a branding effort.
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