Dreamworks tempts consumers with Shark Tale morsel

It is the first time that Tiscali Loading... has hosted an exclusive movie clip, and the first time that Dreamworks has shown a clip online to support a DVD release. The deal was brokered by new-media PR specialist New Media Maze. 'Shark Tale' is an animated film about a fish hero dealing with gangster sharks, featuring the voices of Will Smith Loading... , Jack Black Loading... , Robert de Niro and Angelina Jolie Loading... . Read more

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Summary

LONDON - Movie studio Dreamworks is using the web to drive sales of the DVD release of its hit children's film 'Shark Tale' by allowing Tiscali to offer a three-minute clip, in a first for the two companies.

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