Infographic: Olympic Sponsors Race for Viral Advertising Gold

Adweek.com - on 1/1/70
Procter & Gamble is the Usain Bolt Loading... of 2012 Olympic sponsors, judging by the fun animated infographic below, which pits brands against one another in a mad dash to viral advertising glory. The chart, from Unruly Media, tracks online ads from official Olympic sponsors, and illustrates—through animated running avatars—which brands are gen...
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Summary

Procter & Gamble is the Usain Bolt of 2012 Olympic sponsors, judging by the fun animated infographic below, which pits brands against one another in a mad dash to viral advertising glory.

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