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Programmatic in the UK: 29 percent of publishers have never heard of

Programmatic in the UK: 29 percent of publishers have never heard of "the future of advertising"

Henry Taylor29th July 2014

Will programmatic advertising become the de facto buying and selling format across the media industry as some predict it will? Probably not just yet, if an AppNexus study is anything to go by, which found that almost a third of publishers in the UK have still never heard of the technology, and less than half have a programmatic strategy in place.

Advertising

Spotlight

Capturing TV money: How the sell-side can advance video on demand monetisation

Capturing TV money: How the sell-side can advance video on demand monetisation

Jana Eisenstein29th July 2014

Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

Trinity Mirror posts 50 percent digital growth as profit and revenue decline less than expected

Trinity Mirror posts 50 percent digital growth as profit and revenue decline less than expected

Henry Taylor28th July 2014

Trinity Mirror’s revenue decreased by 2.3 percent year-on-year to £324.2 million, while profit before tax was down 2.2 percent from £49.3 million to £48.2 million, according to the company’s half-yearly financial report. Trinity reported growth in both digital audience and digital revenue, however, with the number of average monthly unique users growing 91 percent year-on-year to 61.3 million and digital revenue growing 47.5 percent to £14.9 million.

Trinity Mirror, Advertising, Finance and Deals, Newspapers

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

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