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Latest Analysis

Who are the fraudsters costing the ad industry billions?

Who are the fraudsters costing the ad industry billions?

Chris Sutcliffe27th April 2015

How did the digital ad industry get itself into the position where the provision of tools to defraud has become semi-legitimate to the extent there is 24 hour tech support available for those who purchase bots?

Advertising, Digital Media

Video: General Atlantic's Zachary Kaplan on rediscovering a media company's value

Video: General Atlantic's Zachary Kaplan on rediscovering a media company's value

27th April 2015

As the digital landscape shifts and bucks under media organisations' feet, it can be tricky for those companies to keep a firm grasp on what exactly makes them so valuable and set them apart from their competitors.

Advertising, Digital Media, Mobile

Spotlight

Identity management will be central to the Internet of Things

Identity management will be central to the Internet of Things

TheMediaBriefing Sponsored Content Team27th April 2015

Here, in reverse order, are Gigya’s top ten predictions for online identity with additional context provided by the firm’s Chief Marketing Officer Dave Scott.

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

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