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i100 and Project Babb: Two more newspaper spin-offs trying to work out digital

i100 and Project Babb: Two more newspaper spin-offs trying to work out digital

Henry Taylor23rd July 2014

Trinity Mirror’s UsVsTh3m and Ampp3d were some of the first newspaper digital spin-offs that displayed an understanding of the different kinds of content that work on the web, and the different ways people want to consume it. But since their launch, two other UK newspaper brands have gone down a similar route - The Telegraph with Project Babb and The Independent with its newly-launched i100. We caught up with the people driving the projects to see how they're doing.

Telegraph Media Group, The Independent

More products, better treatment: How and why the Financial Times built a digital FT Weekend

More products, better treatment: How and why the Financial Times built a digital FT Weekend

Jasper Jackson22nd July 2014

Once you've built a successful digital newspaper subscription business, what's next? The FT's launch of a digital version of FT Weekend earlier this month hints that its answer to the question involves at least some slicing and dicing of what it produces to build new products to sell.

Financial Times Group, Digital Media, Mobile, Newspapers

Extremes of the ad spectrum: Stealth vs high-impact

Extremes of the ad spectrum: Stealth vs high-impact

Henry Taylor21st July 2014

In certain areas of the online ad industry a bifurcation of approaches can be witnessed – two different techniques at opposite ends of the viewability spectrum. One involves blurring the lines between what original and paid-for content looks like, while the other makes it extremely obvious that what you’re looking at is an ad, so much so that you sometimes can’t escape it.

Advertising, Digital Media

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

Newspapers


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