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UK newspaper readership falls twice as fast as circulation

UK newspaper readership falls twice as fast as circulation

Chris Sutcliffe and Jasper Jackson28th August 2014

Latest stats show readership is falling faster than circulation and while digital audience growth looks good, the figures mean very different things to different newspapers. Meanwhile, there's evidence the Evening Standard's expanded distribution isn't reaching any more readers.

Advertising, Digital Media, Newspapers

GE on being a publisher: 'We think of ourselves as a diversified media company'

GE on being a publisher: 'We think of ourselves as a diversified media company'

Jasper Jackson28th August 2014

The scary truth is that the web has reduced newspapers, magazines and even TV from a must-have for advertisers to a nice-to-have Does that mean all the ad money will drain from publishing, siphoned out into search ads, in-house content teams, and social media distribution? Perhaps not, if the strategy of US conglomerate General Electric is anything to go by.

Monetising Media, Advertising, Consumer Media, Digital Media

Evolution in the workflow: How WGSN brought together two global fashion forecasters

Evolution in the workflow: How WGSN brought together two global fashion forecasters

Jasper Jackson26th August 2014

At the start of this month, fashion forecasting and information service WGSN combined its web platform of reports, analysis, research tools and resources for the global fashion business with a similar service called Stylesight it had acquired in November last year on a new website. As WGSN managing director Steve Newbold tells TheMediaBriefing, the contrasting strengths of the two brands provided an opportunity to take another look at how users are guided through its platform.

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