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Evolution in the workflow: How WGSN brought together two global fashion forecasters

Evolution in the workflow: How WGSN brought together two global fashion forecasters

Jasper Jackson26th August 2014

At the start of this month, fashion forecasting and information service WGSN combined its web platform of reports, analysis, research tools and resources for the global fashion business with a similar service called Stylesight it had acquired in November last year on a new website. As WGSN managing director Steve Newbold tells TheMediaBriefing, the contrasting strengths of the two brands provided an opportunity to take another look at how users are guided through its platform.

Top Right Group

FT Antenna and Atlantic Media's This. Old media flipping the mechanics of social

FT Antenna and Atlantic Media's This. Old media flipping the mechanics of social

Henry Taylor21st August 2014

Media companies across the board are trying to make sense of the swirrling stream of information on the web by consolidating, curating and explaining. Now, with the the FT’s Antenna and Atlantic Media’s This. we've got the emergence of another approach which aims to make sense of the barrage of messages and social media by emphasising importance over immediacy.

Atlantic Media Company, Financial Times Group, Digital Media, Mobile, Newspapers

Bloomberg head of video: 'We are in a data driven economy, we all need more information'

Bloomberg head of video: 'We are in a data driven economy, we all need more information'

Jasper Jackson21st August 2014

Bloomberg Media is on a mission to expand its reach and influence and at the core of that project is a focus on online video. We spoke to head of video Paul Marcum about how Bloomberg's video content can reach a wide audience online, that is in turn very attractive to advertisers, without diminishing the impressiveness of its core audience of finance professionals.

Monetising Media, Advertising, B2B Media, Broadcast, Consumer Media, Digital Media

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

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