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Verdens Gang: Tech-driven original content will always trump aggregation

Verdens Gang: Tech-driven original content will always trump aggregation

Chris Sutcliffe24th March 2015

VG's Espen Sundve believes that digital success is down to one thing: The successful integration of technology and content creation.

Advertising, Devices, Digital Media, Newspapers

Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space

Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space

Chris Sutcliffe23rd March 2015

The value of Pangaea is less about cornering the lion's share of a protected market and more with offering ad partners the ability to buy programmatically across the trusted brands' audience of 110 million worldwide.

Advertising, Digital Media, Finance and Deals, Newspapers

DeAgostini on why superstar consumers might be the saviour of consumer magazines

DeAgostini on why superstar consumers might be the saviour of consumer magazines

Chris Sutcliffe20th March 2015

Identifying the members of its audiences who have influence over others and directly embedding them in the editorial process is a novel idea for consumer magazines - but one that has yet to prove successful for De Agostini.

Consumer Media, Digital Media, Mobile

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