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Real-time matching: The newest value of first-party data to publishers and brands

Real-time matching: The newest value of first-party data to publishers and brands

TheMediaBriefing Sponsored Content Team13th April 2015

“Brands don’t like guessing where to advertise,” says Dave Hendricks, channelling Lord Leverhulme or John Wannamaker or whoever it was that actually first complained about not knowing which half of their ad budget was wasted.

City A.M.'s Martin Ashplant: The inherent value of a habitual reader

City A.M.'s Martin Ashplant: The inherent value of a habitual reader

Chris Sutcliffe9th April 2015

City A.M.'s growth figures are impressive on their own, but more importantly they're validation of City A.M.'s strategy of becoming a regular destination for an audience of which it has a deep understanding.

Digital Media, Newspapers

Building a long-term business model: The Economist and Quartz

Building a long-term business model: The Economist and Quartz

8th April 2015

At Digital Media Strategies 2015, Paul Rossi, President of The Economist Group and Jay Lauf, President & Publisher of Quartz each presented a 20 minute keynote explaining out their respective business models and their strategy for growth and transformation.

Advertising, B2B Media, Digital Media, Mobile, Newspapers

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

Newspapers


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