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FT Antenna and Atlantic Media's This. Old media flipping the mechanics of social

FT Antenna and Atlantic Media's This. Old media flipping the mechanics of social

Henry Taylor21st August 2014

Media companies across the board are trying to make sense of the swirrling stream of information on the web by consolidating, curating and explaining. Now, with the the FT’s Antenna and Atlantic Media’s This. we've got the emergence of another approach which aims to make sense of the barrage of messages and social media by emphasising importance over immediacy.

Atlantic Media Company, Financial Times Group, Digital Media, Mobile, Newspapers

Bloomberg head of video: 'We are in a data driven economy, we all need more information'

Bloomberg head of video: 'We are in a data driven economy, we all need more information'

Jasper Jackson21st August 2014

Bloomberg Media is on a mission to expand its reach and influence and at the core of that project is a focus on online video. We spoke to head of video Paul Marcum about how Bloomberg's video content can reach a wide audience online, that is in turn very attractive to advertisers, without diminishing the impressiveness of its core audience of finance professionals.

Monetising Media, Advertising, B2B Media, Broadcast, Consumer Media, Digital Media

Console publishing: finding new audiences on unusual platforms

Console publishing: finding new audiences on unusual platforms

Henry Taylor20th August 2014

While the majority of traditional media companies are just starting to get their heads around where audiences are and adjusting distribution channels in response, some digital-only companies are finding new ways to reach their audiences online when those audiences aren’t at a traditional device commonly used for mainstream media consumption.

Digital Media, Mobile

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

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