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Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Jasper Jackson16th October 2014

The single biggest disruptive impact of the internet on advertising has been the ability of big websites and audience aggregators to offer access to huge numbers of people. That's doesn't just mean mass campaigns, it also means the ability to target smaller groups based on very specific characteristics. So news that Guardian News and Media and Telegraph Media Group are partnering to offer ad buyers the ability to book campaigns targeting the combined audiences of their two publications is more signficant than it looks

Advertising, Digital Media, Newspapers

What YouTube's Google Preferred content has in common with diamonds

What YouTube's Google Preferred content has in common with diamonds

Chris Sutcliffe16th October 2014

When launching its Google Preferred advertising scheme, did YouTube and Google follow the lead of the diamond industry in creating artificial scarcity of content?

Advertising, Broadcast, Digital Media

How the BBC, WSJ and The Times of Israel are reaching new audiences

How the BBC, WSJ and The Times of Israel are reaching new audiences

Jasper Jackson15th October 2014

There are a huge array of channels through which publishers can reach an audience. Speaking at the World Publishing Expo Newsroom Summit this week, the Wall Street Journal, BBC World Service and Israeli publisher RGB Media outlined how they're developing best practice for channels not designed with news in mind.

Broadcast, Digital Media, Newspapers

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