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The database of affinity: Google, Facebook and the race to find out what people like
22nd May 2013
Welcome to the new-look TheMediaBriefing.com
21st May 2013
Future CEO Mark Wood on micropayments, events and creating a culture of innovation
20th May 2013
The Sun's £2 subscription package: What does it take to build a paid-for online video platform?
When is an audience of 3.3 million not enough?
21st May 2013
Come to Mobile Media Strategies 2013 - insight, actions and detailed advice for mobile and tablet publishing
- The database of affinity: Google, Facebook and the race to find out what people like
- When is an audience of 3.3 million not enough to impress advertisers?
- Future CEO Mark Wood on micropayments, events and creating a culture of innovation
- Welcome to the new-look TheMediaBriefing.com
- Johnston Press CEO Ashley Highfield on the digital future and returning to profit growth
Latest Analysis
The database of affinity: Google, Facebook and the race to find out what people like
The explosion of search advertising cut out publishers - targeting ads based on search queries simply doesn't require content. But as marketers focus on what people like rather than what they are looking for, can publishers make sure they aren't bypassed a second time?
Advertising., Consumer Media., Digital Media., Facebook, Google, Advertising, Consumer Media, Digital Media
When is an audience of 3.3 million not enough to impress advertisers?
The web has given brands a direct channel to consumers, and now they've got that audience they are using tactics from the media to create content - bypassing the traditional publishers in the process.
Branded content, Advertising -, Advertising, Digital Media
Welcome to the new-look TheMediaBriefing.com
TheMediaBriefing.com has undergone some major changes and we hope you can more easily navigate and find media news and analysis affecting the whole industry and about your sector.
Briefing Media, TheMediaBriefing, Advertising -, B2B Media -, Broadcast -, Consumer Media -, Digital Media -, Finance and Deals -, Mobile -, Newspapers -, Weekly Round Up, Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers, Radio
Future CEO Mark Wood on micropayments, events and creating a culture of innovation
Future Publishing picked up three gongs at the British Media Awards 2013 this month, Print Product of the Year, Marketing Team of the Year, and the big one, Media Company of the Year. We caught up with Future CEO Mark Wood to talk about how the company has managed to stay ahead of the game and what the future holds for technology and product innovation.
Consumer Media., Mobile., Future, Consumer Media -, Digital Media -, Mobile -, Weekly Round Up, Consumer Media, Digital Media, Mobile
How much does the average smartphone user spend on apps?
The app ecosystem is great for publishers - as long as they remember that selling mobile apps isn't much of a business model. What's the average amount UK smartphone owners have spent to date on apps, for their current phone? An average of just £8.98, according to a survey of 1,700 people conducted by uSwitch.
Apps, Consumer Media -, Digital Media -, Mobile -, Consumer Media, Digital Media, Newspapers
- When is an audience of 3.3 million not enough to impress advertisers?
- Future CEO Mark Wood on micropayments, events and creating a culture of innovation
- How publishers are failing to deliver mobile advertising, and what you can do about it
- The database of affinity: Google, Facebook and the race to find out what people like
- Welcome to the new-look TheMediaBriefing.com