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Welcome to the new-look TheMediaBriefing.com
21st May 2013
Future CEO Mark Wood on micropayments, events and creating a culture of innovation
20th May 2013
How much does the average smartphone user spend on apps?
16th May 2013
The Sun's £2 subscription package: What does it take to build a paid-for online video platform?
When is an audience of 3.3 million not enough?
21st May 2013
Come to Mobile Media Strategies 2013 - insight, actions and detailed advice for mobile and tablet publishing
- When is an audience of 3.3 million not enough to impress advertisers?
- Future CEO Mark Wood on micropayments, events and creating a culture of innovation
- Welcome to the new-look TheMediaBriefing.com
- Datawatch: Internet advertising gained £2.6bn since 2007 and print plummeted
- Johnston Press CEO Ashley Highfield on the digital future and returning to profit growth
Latest Analysis
When is an audience of 3.3 million not enough to impress advertisers?
The web has given brands a direct channel to consumers, and now they've got that audience they are using tactics from the media to create content - bypassing the traditional publishers in the process.
Branded content, Advertising -, Advertising, Digital Media
Welcome to the new-look TheMediaBriefing.com
TheMediaBriefing.com has undergone some major changes and we hope you can more easily navigate and find media news and analysis affecting the whole industry and about your sector.
Briefing Media, TheMediaBriefing, Advertising -, B2B Media -, Broadcast -, Consumer Media -, Digital Media -, Finance and Deals -, Mobile -, Newspapers -, Weekly Round Up, Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers, Radio
Future CEO Mark Wood on micropayments, events and creating a culture of innovation
Future Publishing picked up three gongs at the British Media Awards 2013 this month, Print Product of the Year, Marketing Team of the Year, and the big one, Media Company of the Year. We caught up with Future CEO Mark Wood to talk about how the company has managed to stay ahead of the game and what the future holds for technology and product innovation.
Consumer Media., Mobile., Future, Consumer Media -, Digital Media -, Mobile -, Weekly Round Up, Consumer Media, Digital Media, Mobile
How much does the average smartphone user spend on apps?
The app ecosystem is great for publishers - as long as they remember that selling mobile apps isn't much of a business model. What's the average amount UK smartphone owners have spent to date on apps, for their current phone? An average of just £8.98, according to a survey of 1,700 people conducted by uSwitch.
Apps, Consumer Media -, Digital Media -, Mobile -, Consumer Media, Digital Media, Newspapers
Centaur Media CEO and Business Publishing MD depart in challenged times for B2B publisher
It's all change at Centaur Media as CEO Geoff Wilmot announces he is standing down at the end of the year, and Business Publishing division MD Tim Potter also leaves the company. Wilmot leaves after 15 years with group, including seven as CEO, despite telling staff in an internal email seen by TheMediaBriefing that the company has enjoyed" very considerable success in repositioning the business for the future."
B2B Media
- When is an audience of 3.3 million not enough to impress advertisers?
- Future CEO Mark Wood on micropayments, events and creating a culture of innovation
- How publishers are failing to deliver mobile advertising, and what you can do about it
- Welcome to the new-look TheMediaBriefing.com
- 9 job titles changing the face of modern media business