16th April 2015
The IPA's Bellwether report for Q1 2015 demonstrates that the largest increase in spending is likely to go on internet marketing, a net increase of 8.4 percent. That's the 23rd successive period of increase for online ad spending.
15th April 2015
The philosophy that 'content is king, but context is god' is something many publishers are straining to deliver on, but one The Pool has at its core.
13th April 2015
“Brands don’t like guessing where to advertise,” says Dave Hendricks, channelling Lord Leverhulme or John Wannamaker or whoever it was that actually first complained about not knowing which half of their ad budget was wasted.
9th April 2015
City A.M.'s growth figures are impressive on their own, but more importantly they're validation of City A.M.'s strategy of becoming a regular destination for an audience of which it has a deep understanding.
8th April 2015
At Digital Media Strategies 2015, Paul Rossi, President of The Economist Group and Jay Lauf, President & Publisher of Quartz each presented a 20 minute keynote explaining out their respective business models and their strategy for growth and transformation.