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Media must reads April 14: The best news, analysis and comment to inform your week

Media must reads April 14: The best news, analysis and comment to inform your week

Henry Taylor14th April 2014 11:30

The sheer rate that think-pieces and comment articles are published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis. So here's a roundup of some of the best and most informative articles including whether there's a "wonk bubble" and why no one uses the mobile web anymore.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

Spritz and Bild: A new challenge to page-based media?

Spritz and Bild: A new challenge to page-based media?

Jasper Jackson14th April 2014 08:00

This week, Germany's largest newspaper by circulation, Axel Springer-owned Bild, launched the first implementation of the Spritz speed reading service on a news outlet. What will new ways of information delivery do to the page-based ad model that supports newspapers and magazines in print and online?

Axel Springer, Advertising, Consumer Media, Digital Media, Mobile, Newspapers

Telegraph's Jason Seiken at #Shift2014: Heavy on optimism, light on detail

Telegraph's Jason Seiken at #Shift2014: Heavy on optimism, light on detail

Henry Taylor11th April 2014 08:00

We’re entering a ‘golden age both for audiences, journalists, and advertisers,” according to Telegraph Media Group’s chief content officer and editor-in-chief, Jason Seiken, at Newswork’s Shift event the British Library. The rise of technology and a multitude of different ways to tell stories, and audiences are served on an ever-growing number of screens and platforms is what constitutes this golden age, according to Seiken, so it’s a shame he didn’t explain the Telegraph’s digital ‘culture transformation’ in more detail

Telegraph Media Group, Digital Media, Newspapers

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

Newspapers


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