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Pearson Professional head of analytics Tom Betts: 'Data keeps you honest'

Pearson Professional head of analytics Tom Betts: 'Data keeps you honest'

James Dutton30th September 2014

Placing data at the core of the organisation is the best way of producing sustainable revenue steams, Tom Betts of the Financial Times told Monetising Media today.

Advertising, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

CTO Shailesh Prakash on the Washington Post's tech mantra: anticipate, experiment, review

CTO Shailesh Prakash on the Washington Post's tech mantra: anticipate, experiment, review

Chris Sutcliffe30th September 2014

Sheilesh Prakash expounds the Mantra of the Post when it comes to anticipating, experimenting and reviewing content to develop a successful monetising strategy.

Monetising Media, Advertising, Digital Media, Mobile, Newspapers

Why the hype around Ello should be reassuring rather than worrying for publishers

Why the hype around Ello should be reassuring rather than worrying for publishers

Chris Sutcliffe29th September 2014

News organisations could be forgiven for wondering whether the recent hype around new social site Ello could threaten to upset what has become an increasingly integral distribution channel. But that that's not the lesson publishers should be taking away from the last few days.

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

Newspapers


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