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Pay attention… metrics are moving on from clicks and page views

Pay attention… metrics are moving on from clicks and page views

TheMediaBriefing sponsored content team18th August 2015

The logic is that brands will pay more to be seen by the right audience, an audience that is paying attention and engaging with high-quality content.

Advertising, Digital Media

The ethics of autoplay video on Facebook: To play or not to play?

The ethics of autoplay video on Facebook: To play or not to play?

Abigail Edge17th August 2015

While autoplay may offer benefits in terms of engagement and video views, it poses issues for news outlets publishing stories featuring graphic or upsetting content.

Broadcast, Digital Media, Mobile

2015's five most-read stories about journalism in Europe (so far)

2015's five most-read stories about journalism in Europe (so far)

TheMediaBriefing14th August 2015

As the following five articles demonstrate, there's a wealth of exciting experiments taking place on the continent, both in terms of business models and the journalism that supports them.

Advertising, B2B Media, Broadcast, Digital Media, Newspapers

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