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• This Summer Could Be the Breakthrough in Mobile Advertising

  Adweek.com - 7 minutes ago

  With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung.

• This Is What We Saw at the TV Upfronts This Year

  Mediaweek (US) - 21 minutes ago

  In trying to gauge the health of the TV ad sales market, one can opt to discard macroeconomic data on the GDP and spreadsheets on scatter rates. In fact, look no further than the nearest hors d’oeuvres tray. If at any point during an upfront party a waiter bearing a silver tray offers you a jumbo shrimp cocktail, things are looking up.

• USA Today Takes Its Ad Meter Beyond the Super Bowl

  Mediaweek (US) - 21 minutes ago

  Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad.

• Our Picks for the 5 Best and 5 Worst New TV Shows

  Mediaweek (US) - 21 minutes ago

  THE FIVE BEST … As cable siphons off GRPs like a fat kid sucking YooHoo through a Krazy Straw, broadcasters have countered with manic fits of development. Among the best: (1) Resurrection (ABC) The River Styx flows upstream as those long dead and buried return to their families. Goosebumps. (2) Hostages (CBS) Tiffany Net leaves procedurals in the dust with this taut kidnapping drama.

• The 5 Time Slot Showdowns Will Look Like This

  Mediaweek (US) - 21 minutes ago

  Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in the coming season, the newcomers will be fighting for their lives against established hits and fellow freshman shows. Here are the five time slots that are likely to kick up the most dust:.

• Head of The A.P. Criticizes Seizure of Phone Records

  Ravi Somaiya @ NYTimes Media - 1 hour, 43 minutes ago

  Gary Pruitt said the Obama administration’s handling of a leak investigation had already diminished journalists’ capacity to report on the government.

• News From the Advertising Industry

  Stuart Elliott @ New York Times - Media Decoder blog - 2 hours, 12 minutes ago

  Account assignments, executive appointments and miscellaneous news from advertising agencies.

• Disney, NBCUniversal and Paramount Plan Bold Studio Expansions

  Michael Cieply @ New York Times - Media & Advertising - 2 hours, 45 minutes ago

  Given the more generous subsidies offered in other states and countries, major studios including NBCUniversal, Paramount and Disney all have large-scale, long-term expansion plans.

• 30 Seconds to Mars stratospheric rise on social media

  Chris J Reed @ The Wall Blog - 3 hours, 15 minutes ago

  In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.

• Advertising: A Season of Families, Vampires and Aliens

  Stuart Elliott @ New York Times - Media Decoder blog - 3 hours, 23 minutes ago

  After a lackluster 2012-13 season, network television is relying on family related comedies and the supernatural to attract viewers.