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What type and how long? Video engagement rates on smartphones

What type and how long? Video engagement rates on smartphones

Henry Taylor18th August 2014

How long should certain videos be and is the ad industry keeping pace with where audience's attention spans are? Some new research from mobile advertising company Vdopia suggests there's a bit of a discrepancy between the length of the most successful videos and how much of ad budgets goes on them.

Advertising, Broadcast, Digital Media, Mobile

Bellingcat and The News Hub: two startups that have plans for the future of media

Bellingcat and The News Hub: two startups that have plans for the future of media

Henry Taylor18th August 2014

Two media startups of note reached important points in their life cycles last Friday. One – The News Hub – transitioned from private beta to public launch, while the other – Bellingcat – achieved its crowdfunding goal on Kickstarter and is safe in the knowledge it can move forward with its plans. Both startups represent a move to do something different from what mainstream media is offering audiences. Here's a brief round-up of what each one is offering.

Digital Media

As print keeps falling and digital growth stalls, UK magazines still need new ideas

As print keeps falling and digital growth stalls, UK magazines still need new ideas

Henry Taylor14th August 2014

If you're looking for evidence of how much trouble the traditional magazine format - in print or digital - is in, you need look no further than the latest set of circulation figures from the ABC.

Consumer Media

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

Newspapers


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