24th October 2014
23rd October 2014
- Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?
- Vice is backing up its bombast with new launches and a compelling pitch
- Winning against Google won't help German publishers fight the economics of the web
- Can the Telegraph build a digital business model to match its new editorial focus?
23rd October 2014
The Guardian's ownership structure and may put it in an unusual position as a media company, but it's allowing the newspaper to build a an editorial and commercial model around principles better suited to the web than most of its competitors. At the LSE's Polis public lecture on the future of global news this evening, Guardian Media Group CEO Andrew Miller expanded on two of the key themes that characterise the newspaper's approach - a commitment to openness and an acknowledgement of the power and responsibilities of platforms such as Twitter and Facebook - while also floating a pragmatic suggestion for the BBC to wholesale its news and archive video to commercial publishers.
22nd October 2014
The subscriber economy is not a new idea, but as more and more publishers are converting to it are there ways and means to ensure your current consumers convert?
21st October 2014
The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?
20th October 2014
For both its fans and critics VICE Media is defined by its brash, counter-culture attitude. Yet VICE’s pitch consists of a pretty powerful message. It’s got an audience few others are reaching, it’s delivering stories no one else is getting, and it feels like it understands online video in a way no one else does.
17th October 2014
How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.