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Console publishing: finding new audiences on unusual platforms

Console publishing: finding new audiences on unusual platforms

Henry Taylor20th August 2014

While the majority of traditional media companies are just starting to get their heads around where audiences are and adjusting distribution channels in response, some digital-only companies are finding new ways to reach their audiences online when those audiences aren’t at a traditional device commonly used for mainstream media consumption.

Digital Media, Mobile

Different beasts for a new media: Why BuzzFeed and Vice have less in common than you think

Different beasts for a new media: Why BuzzFeed and Vice have less in common than you think

Henry Taylor and Jasper Jackson19th August 2014

On the face of it, BuzzFeed and Vice are two companies with a lot in common. Both get young internet users, both get mobile and social, both rely on the advertising industry, both produce entertainment, and both produce journalism. It’s almost too easy to find examples of people comparing the two – Google “BuzzFeed and Vice” to get started and you can pretty much take your pick. The often-mistaken-but-never-in-doubt Michael Wolff is one of the worst offenders, and even TheMediaBriefing team falls into the trap occasionally. But in reality the comparison between the two publishers should be much more complex than it is.

Vice Media, Vice News, Advertising, Digital Media

DERP: Can publishers learn from social networks teaming up to help academics?

DERP: Can publishers learn from social networks teaming up to help academics?

Henry Taylor19th August 2014

Amid the arms race to attract larger audiences and more unique visitors, publishers are fast amassing ever-increasing volumes of audience data. That data is also getting more and more detailed, but academics trying to access this data for research purposes can often find it difficult to do so. How can publishers leverage the audience data they have?

Advertising, Digital Media

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