CTA

Latest Analysis

Trinity Mirror pins its hopes on rapid digital growth - and might just pull it off

Trinity Mirror pins its hopes on rapid digital growth - and might just pull it off

Chris Sutcliffe2nd March 2015

Trinity Mirror's 2014 results show a legacy publisher which is very aware its continued success is in making a swift transition to digital revenue sources, even as the print advertising revenue gradually fades away.

Advertising, Digital Media, Finance and Deals, Mobile, Newspapers

Spotlight

The combination of content types adds real value to digital assets

The combination of content types adds real value to digital assets

TheMediaBriefing Sponsored Content Team2nd March 2015

“Adding value is about more than making content look nice, or even searchable, it’s about the creation of tools that help the audience make their own connections”.

As TV viewing numbers fall, why does ad spend keep increasing?

As TV viewing numbers fall, why does ad spend keep increasing?

Chris Sutcliffe27th February 2015

Falling audience numbers combined with the difficulty of quantifying the effectiveness of ads are also the issues facing print, which is the only medium with a forecasted decreased ad spend in 2015. So why is television ad spending actually increasing?

Advertising, Broadcast, Devices, Finance and Deals

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

Newspapers


Agile web development by Byte9