27th November 2015
- Newsletter November 25th: NRS: Reach isn't all it's cracked up to be for news publishers
- Age of extinction: Now that lads' mags are gone, which other magazine genres could follow?
- More for less: NRS PADD results show reach isn't all it's cracked up to be for news publishers
- 4 questions about the future of B2B publishing ahead of B2B Media Strategies
23rd November 2015
Newsletter content for November 23rd
19th November 2015
It's cynical and easy (and probably right) to dismiss 'happiness' as a relevant metric for publishers. But as a proxy measurement, it tells us something about what success means in the consumer publishing game.
18th November 2015
A global approach is the default state for publishers in certain verticals like business information. Its subject matter is inherently international; the companies on which they report are affected by the global economic outlook as much as they are by each other.
17th November 2015
B2B media companies trade off their in-depth knowledge of an audience to help their customers sell products. That, when you boil it right down, is the essence of B2B publishing.
16th November 2015
Our man on the ground Kevin Anderson has taken an in-depth look at some US newspapers, to determine what - if any - criteria will determine whether a particular publisher's news outlet will survive