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News UK's 'vindication': Has its growing subscriber base changed its publishing strategy?

News UK's 'vindication': Has its growing subscriber base changed its publishing strategy?

Chris Sutcliffe25th March 2015

It seems unlikely that an organisation that exists behind a paywall would do anything to jeopardise a growing audience. And with all the data around its audience's consumption habits to which News UK has access, it must be aware of both when and what its audience are choosing to consume behind the paywall.

Devices, Digital Media, Newspapers

Verdens Gang: Tech-driven original content will always trump aggregation

Verdens Gang: Tech-driven original content will always trump aggregation

Chris Sutcliffe24th March 2015

VG's Espen Sundve believes that digital success is down to one thing: The successful integration of technology and content creation.

Advertising, Devices, Digital Media, Newspapers

Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space

Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space

Chris Sutcliffe23rd March 2015

The value of Pangaea is less about cornering the lion's share of a protected market and more with offering ad partners the ability to buy programmatically across the trusted brands' audience of 110 million worldwide.

Advertising, Digital Media, Finance and Deals, Newspapers

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