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UK digital adspend to increase for 23rd consecutive quarter

UK digital adspend to increase for 23rd consecutive quarter

Chris Sutcliffe16th April 2015

The IPA's Bellwether report for Q1 2015 demonstrates that the largest increase in spending is likely to go on internet marketing, a net increase of 8.4 percent. That's the 23rd successive period of increase for online ad spending.

Advertising, Digital Media

Regional publishers making progress back to profit - but not out of the woods yet

Regional publishers making progress back to profit - but not out of the woods yet

Neil Thackray16th April 2015

The regional media groups are making good progress both in growing their digital audience and their digital revenue, despite the fact the total revenues are still falling as print continues its decline. However there is still much to do before or if revenue can return to its historic levels.

Advertising, B2B Media, Consumer Media, Digital Media, Finance and Deals, Newspapers

Appointment digital: How The Pool fits into its audience's hectic schedules

Appointment digital: How The Pool fits into its audience's hectic schedules

Chris Sutcliffe15th April 2015

The philosophy that 'content is king, but context is god' is something many publishers are straining to deliver on, but one The Pool has at its core.

Advertising, Devices, Digital Media, Mobile

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

Newspapers


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