- Who's watching? Finding the balance between tracking and transparency
- 'It's not a repackaging, it's a new Guardian': The commercial benefits of the Guardian relaunch
- Noble failures: Five digital publishing efforts which didn't go the distance
- Facebook, apps and video: Publisher piglets and the trough of disillusionment
5th March 2015
Consumer magazines have had a harder time than most publications of adapting to the ravages of the internet age. It's more necessary than ever that brands provide a service to their audiences, and projects like Bauer Knowlege are one way of achieving that goal.
3rd March 2015
Although the Dallas Morning News might not face exactly the same situation as regional and local publishers in the UK, the inherent challenges and potential solutions of providing hyperlocal content are the same.
2nd March 2015
Trinity Mirror's 2014 results show a legacy publisher which is very aware its continued success is in making a swift transition to digital revenue sources, even as the print advertising revenue gradually fades away.
2nd March 2015
“Adding value is about more than making content look nice, or even searchable, it’s about the creation of tools that help the audience make their own connections”.
27th February 2015
Falling audience numbers combined with the difficulty of quantifying the effectiveness of ads are also the issues facing print, which is the only medium with a forecasted decreased ad spend in 2015. So why is television ad spending actually increasing?