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Transparency and quality: Approaches to native ads from Quartz and GE

Transparency and quality: Approaches to native ads from Quartz and GE

Chris Sutcliffe1st October 2014

When brands become publishers and native advertisements become big business, there is a secret to doing both well.

Advertising, Broadcast, Consumer Media, Digital Media

Expressen's Johan Hedenbro on how effective mobile engagement translates to monetisation

Expressen's Johan Hedenbro on how effective mobile engagement translates to monetisation

Chris Sutcliffe1st October 2014

What makes a mobile revenue strategy effective? For Expressen's head of mobile Johan Hedenbro it comes down to a mixture of finding the correct form for mobile content and educating advertisers.

Advertising, Mobile, Newspapers

Google, News UK and DigitasLBI on data's role in choosing how to monetise across platforms

Google, News UK and DigitasLBI on data's role in choosing how to monetise across platforms

Chris Sutcliffe30th September 2014

It's easy to pay lip service to the idea of proper use of analytics. It's harder to properly use analytics effectively - much harder, if the panel at Monetising Media London's Multi-Platform Audience session are anything to go by - and harder still to monetise what you learn from them.

Advertising, Consumer Media, Digital Media, Mobile, Newspapers

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