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What the end of Google Authorship says about the difference between search and social

What the end of Google Authorship says about the difference between search and social

Chris Sutcliffe1st September 2014

Google recently ended its three year long Authorship experiment, effectively killing its ability to show the author of a post in its search results, saying the change will have no tangible effect on 'click behaviour'. As first glance this looks like a big bit of backtracking. But just because the overlord of search has decided who actually wrote a post isn't all that important, doesn't mean the concept of the journalist as brand isn't still on the up.

Google, Digital Media

Recent history suggests WPP still has a lot of work to do to hit emerging market targets

Recent history suggests WPP still has a lot of work to do to hit emerging market targets

Chris Sutcliffe29th August 2014

WPP thinks it can make a lot more of its money from emerging by 2018 than it did only a year ago, despite long-term trends showing share is relatively stable and growth is slowing.

WPP, Advertising

UK newspaper readership falls twice as fast as circulation

UK newspaper readership falls twice as fast as circulation

Chris Sutcliffe and Jasper Jackson28th August 2014

Latest stats show readership is falling faster than circulation and while digital audience growth looks good, the figures mean very different things to different newspapers. Meanwhile, there's evidence the Evening Standard's expanded distribution isn't reaching any more readers.

Advertising, Digital Media, Newspapers

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