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- What's wrong with online ads? Re-thinking the annoying, intrusive video pre-roll
- The changing role of the homepage and why your website is not a newspaper
- Tackling brand safety issues in online advertising
- Should we force our audience to play the digital game?
- British Media Awards 2012 Video
- Is it time to stop digital media's reliance on banner ads?
- Decline and Fall of the Google Empire: Revisited
- Content, function and purpose: Three lessons on mobile and tablet publishing for magazines from #PPAConf
Latest Media News
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IPA Fantasy Football.the results are in!
Manchester City's dramatic title win signalled an exhilarating end to the 2012 Premier League, with emotions running high up until the very last second. Following this remarkable conclusion to the season, are you wondering how your team fared in the IPA's Fantasy Football League? Have you managed to clinch the top spot or have the frantic results of the final fixtures left you lagging behind? Well you need wait no longer, the results are in.
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Call Your Doctor If This 'Workaholics' Billboard Lasts More Than 4 Hours
Comedy Central's "Fully Torqued" phallic billboard on Hollywood's Sunset Boulevard touting the new season of its Workaholics sitcom is awfully silly. TMZ claiming that its coverage of the sign is an "Exclu-Stiff" is even sillier. The show follows the lives of three recent college grads—and they finished cum laude, judging from that billboard.
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Mass Relevance secures $3.3m for social curation
Mass Relevance, which specializes in social curation and integration technology, closed $3. 3 million in venture capital funding in a round led by Austin Ventures.
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London Olympics 2012 diver Tom Daley to launch iPhone app
British 18-year-old who made the finals in Beijing aims to raise awareness of the sport.
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Pottermore adds Kobo as a Harry Potter e-book partner
Pottermore has partnered with Kobo to make the Harry Potter e-books available on Kobo devices.
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NPR corporate underwriting and fundraising down, cuts possible
The Washington Post | Poynter NPR finished the first six months of its fiscal year $2. 6 million in the hole, Paul Farhi reports, and its corporate underwriting, which The Post less politely calls “advertising,” is down sharply. The… Read more.
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Production techniques in cosmetics advertising: 12 months on
In April 2011, CAP and BCAP launched a Help Note on the use of production techniques in cosmetics advertising. How has that guidance impacted on complaint levels and ASA adjudications over the past 12 months?.
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Advergames
What are advergames, which rules apply and what is the ASA’s experience of regulating them?.
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Rajars: Radio news listening down across the board
BBC Radio 4, Radio 5 Live, local radio, LBC and Talksport all experience year-on-year falls in weekly listener numbers.
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Russia’s state piracy monitor could empower copyright owners
In a land whose leading social network includes baked-in file-sharing, the government seems keen on encouraging a legal digital media ecosystem.
Popular Articles This Week
- Analysis: The changing strategies of business media - UBM, Informa, Reed Elsevier results scorecard
- Tipping point season – digital sales bolster analogue
- Content, function and purpose: Three lessons on mobile and tablet publishing for magazines from #PPAConf
- WoodWing's president, Erik Schut, advises publishers to 'exploit the multimedia and interactive possibilities' of the new digital magazine publishing platforms
- Mitt Romney: What's He Really Worth?
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TheMediaBriefing is the definitive briefing for the media industry professional, keeping you up-to-date with the latest news about your sector, providing in-depth analysis and actionable insight, and helping you solve your business problems. TMB draws from an experienced range of journalists, analysts and industry experts, to deliver feature articles, opinion pieces, white papers and research. Read more.
Featured Resources
- Paywall Strategies for Online Content - executive summary Download a free executive summary of our must-read research report on paywalls and subscription business models, written by Peter Kirwan.
- Media Market, Journalism and Technology Predictions 2011 by Nic Newman New media strategist Nic Newman give his annual take on what lies in store for journalism and technnology in 2011.
- Mobile Publishing Strategies for Media Owners - Executive Summary Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation.
- Journalism, Media and Technology Predictions 2012, by Nic Newman Where is media and technology headed in 2012? Nic Newman's annual assessment of the changing landscape is a must-read guide to the trends that matter.
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