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Dennis Publishing on tapping new advertising revenue from digital editions
24th May 2013
Quantcast CEO Konrad Feldman on the challenges of digital media measurement
24th May 2013
The database of affinity: Google, Facebook and the race to find out what people like
22nd May 2013
Economist Digital commercial and product VP: My plea for simplicity on the iPad
23rd May 2013
Small is beautiful: your guide to becoming a global micro-publishing phenomenon
22nd May 2013
Welcome to the new-look TheMediaBriefing.com
21st May 2013
Come to Mobile Media Strategies 2013 - insight, actions and detailed advice for mobile and tablet publishing
- Quantcast CEO Konrad Feldman on the challenges of digital media measurement
- Dennis Publishing on tapping new advertising revenue from digital editions
- Economist Digital commercial and product VP: My plea for simplicity on the iPad
- The database of affinity: Google, Facebook and the race to find out what people like
- Welcome to the new-look TheMediaBriefing.com
Latest Analysis
Quantcast CEO Konrad Feldman on the challenges of digital media measurement
24th May 2013 12:45
The days of ratings panels aren't over, but online there are countless ways to measure, track and describe your audience. Quantcast is one of the firms offering media companies the tools to build a picture of their audiences, and also helps them use that data to increase the value of what they offer to advertisers with advertisers.
Measurement, Quantcast, Mobile -, Advertising -, B2B Media -, Broadcast -, Consumer Media -, Digital Media -, Finance and Deals -, Mobile -, Newspapers -, Weekly Round Up, Advertising, Digital Media
Dennis Publishing on tapping new advertising revenue from digital editions
24th May 2013 11:30
Dennis Publishing picked up the Sales Team of the Year trophy at the British Media Awards earlier this month - and their ability to pitch innovative multi-brand campaigns and deliver their own creative solutions through standalone agency Adnostic, played a big role in their success.We caught up with Jon Kitchen, Dennis' head of commercial partnerships who's charged with running coordinated consumer digital ad sales and adnostic, who told us how Dennis has built a centralised sales team to sell digital ads across its brands.
Advertising., Consumer Media., Dennis Publishing, Consumer Media -, Mobile -, Advertising, Consumer Media, Mobile
Smaller, but more effective: DMGT's consumer titles headed for lower revenues but higher profits
23rd May 2013 10:30
DMGT's consumer business is settling into a digital transition which will see lower revenues but higher profits. Rising digital advertising revenue at the full dmg media group, which includes The Daily Mail, Metro, Mail Online and the Evenbase business, more than made up for print ad declines during the first six months of the 2013 financial year.
Daily Mail, dmg media, DMGT, B2B Media -, Consumer Media -, Finance and Deals -, Newspapers -, Weekly Round Up, B2B Media, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers
Economist Digital commercial and product VP: My plea for simplicity on the iPad
23rd May 2013 07:00
Economist Digital vice president of commercial strategy and product Neelay Patel shares his thoughts on how to build a simple and effective user experience for the iPad.
Small is beautiful: your guide to becoming a global micro-publishing phenomenon
22nd May 2013 14:43
Over the past six years the news industry has lurched from being (obscenely) profitable to (largely) unprofitable – deciphering a potential future for the sector is not a new conversation. Fear not, however. A means to plot a successful career in journalism can still be found – one of which is presented by what can be achieved via premium micro-publishing for the tablet market.
Facebook, Consumer Media -, Digital Media -, Mobile -, Consumer Media, Digital Media, Mobile
- Dennis Publishing on tapping new advertising revenue from digital editions
- Small is beautiful: your guide to becoming a global micro-publishing phenomenon
- When is an audience of 3.3 million not enough to impress advertisers?
- Quantcast CEO Konrad Feldman on the challenges of digital media measurement
- The database of affinity: Google, Facebook and the race to find out what people like