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IPA Bellwether report: Marketing spend is up, but it won't be the saviour for many publishers

IPA Bellwether report: Marketing spend is up, but it won't be the saviour for many publishers

Henry Taylor19th July 2014

We get a lot of advertising reports falling into our laps and recently plenty of them have been reporting the consecutive quarterly success of ad and marketing budgets. The latest IPA Bellewether Report, which looks at marketing budgets in Q2 2014, is no different, and reports those marketing budgets are up for the seventh consecutive quarter and represent the second sharpest upward revision in the survey’s 14-year history.

Advertising, Finance and Deals

This is your competition: 5 digital video pureplayers forging the way

This is your competition: 5 digital video pureplayers forging the way

Henry Taylor17th July 2014

Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.

Vice Media, Advertising, Broadcast, Digital Media, Mobile

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

Jasper Jackson16th July 2014

An intertwined and equally troublesome problem with shifting to mobile is the sheer complexity of delivering ads to the plethora of devices and methods of consuming media that have emerged with tablets and smartphones. As Gruner + Jahr's digital managing director Oliver von Wersch tells TheMediaBriefing, that requires new skills to overcome the challenges of fragmentation and take advantage of the room for more creative approaches to campaigns.

Monetising Media, Advertising, Consumer Media, Digital Media, Mobile

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