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4 digital media advertising innovations that publishers should be watching

4 digital media advertising innovations that publishers should be watching

Henry Taylor24th April 2014 10:00

Social media has long been an important thing for both brands and publishers, but that doesn't mean that innovation across the social web has slowed down. Companies like Twitter and Facebook are increasingly finding new ways of monetising existing user bases that publishers can take advantage of. Here are 4 recent social media advertising innovations that highlight some of the new possibilities for publishers.

Advertising, Digital Media, Mobile

MailOnline's impressive growth may have a lot to do with mobile, but it's not got much to do with apps

MailOnline's impressive growth may have a lot to do with mobile, but it's not got much to do with apps

Henry Taylor23rd April 2014 09:00

We're apparently witnessing "the death of the mobile web" as apps become a bigger mainstay for consumers. The pressure is on publishers to create beautifully designed apps and websites, but for some like The Daily Mail, a more nuanced approach recognising that design and user experience shouldn't trump your online business model may work best

The Daily Mail, Digital Media, Mobile, Newspapers

If you're still worried about a Google 'protection racket' remember what kind of business you're in

If you're still worried about a Google 'protection racket' remember what kind of business you're in

Jasper Jackson22nd April 2014 10:30

Last week, Axel Springer CEO Mathias Döpfner launched an attack on Google in an open letter to the company's chairman Eric Schmidt, claiming the company was using a monopoly position to create a digital "superstate" and operating what "in less reputable circles would be called a protection racket". But while many publishers may have good reason to hold a grudge against Google, Axel Springer has more at stake than most.

Axel Springer, Google, Advertising, Digital Media, Finance and Deals, Newspapers

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

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