CTA

Latest Analysis

Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Jasper Jackson21st October 2014

The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile

Vice is backing up its bombast with new launches and a compelling pitch

Vice is backing up its bombast with new launches and a compelling pitch

Jasper Jackson20th October 2014

For both its fans and critics VICE Media is defined by its brash, counter-culture attitude. Yet VICE’s pitch consists of a pretty powerful message. It’s got an audience few others are reaching, it’s delivering stories no one else is getting, and it feels like it understands online video in a way no one else does.

Advertising, Broadcast, Digital Media

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Chris Sutcliffe17th October 2014

How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.

Digital Media, Mobile, Newspapers

Advertising

B2B Media

Broadcast

Consumer Media

Digital Media

Finance and Deals

Mobile

Newspapers


Agile web development by Byte9